Built On Strength.
Driven To Win.
Trailblazing NASCAR driver Amber Balcaen — the first Canadian woman to win a NASCAR-sanctioned race in the U.S. — is our proposed founding ambassador, carrying the community north.
Meet AmberThree ways Amber powers Burn Boot Camp Canada
A partnership on the Burn model — brand, ownership, and grassroots community — not a one-off endorsement.
Founding Ambassador
Amber is the proposed face of Burn's Canadian launch — appearances, content, and her "DRIVEN" platform carrying the women-first message.
#24 Burn-Wrapped Car
A Burn Boot Camp livery on Amber's ARCA/NASCAR car — a mobile billboard in front of millions of motorsport fans.
Canada Launch Engine
Tied to the "Founding 100" GTA campaign — turning race-day reach into founding members before the first gym opens.
The #24, wrapped in Burn
Burn Boot Camp blue-and-black across the hood and doors at Daytona and the ARCA Menards Series — the brand's first move into motorsport, and a first for a women-first fitness franchise.
Real workouts. Real community.
45-minute strength camps, free childcare, and a community that shows up — now driven north by Amber and the #24.
Minute Camps
Strength + conditioning "group personal training" — mic'd-up Trainers, never the same workout twice.
Childwatch
Complimentary on-site childcare — the difference-maker no Canadian competitor offers at scale.
Focus Meetings
Personal accountability on mindset, nutrition and goals — the community's crown jewel.
Bring Burn to your city
Ontario territories opening 2026. Be part of the founding Canadian community.
Find a Gym in CanadaMore Than A Gym.
A Community.
Burn Boot Camp is built around consistency — expert Trainers, scalable workouts, and a community (Burn Nation) that lifts you up, in Canada and beyond.
Personal training, in a group setting
Top 1% Trainers
Expert Trainers deliver energy, coaching, and one-on-one attention inside every Camp.
Scalable For Every Body
For all levels — modified workouts build strength and confidence that lasts.
Signature Floating Floor
Shock-absorbing floors let you train harder and longer while protecting your joints.
Welcome to Burn Nation
Membership is the start; community is everything. ~90% women, families welcome, and a culture that shows up for one another — the crown jewel of the Burn experience, coming to Canada.
Real, lasting transformation
Training Cycles
Every 4-week cycle is designed for constant challenge — building strength and endurance.
Focus Meetings
Personalized guidance, goal-setting and accountability with your Trainer.
Consistency
Purposeful programming that keeps you progressing week after week.
Start Where You Are
& Go Further.
Burn Boot Camp combines expert training with scalable workouts so every Member can push harder and get stronger.
Built for consistency and progress
Year-Round Challenge
Each 4-week training cycle is designed for constant challenge, building more strength and endurance.
Group Personal Training
Top 1% Trainers deliver expertise, energy, and personal attention in every Camp.
We Meet You Where You Are
For all levels and every body — modified workouts build strength and confidence that lasts.
Work out anytime, anywhere
Live and on-demand strength, HIIT, recovery, and family workouts — stream them anywhere. Perfect for the drive between Canadian markets as we grow.
Never the same workout twice
Each Sunday, Burn releases the weekly protocol. Here's a sample week of Camps.
Membership Is The Start.
Community Is Everything.
Joining Burn Boot Camp is more than signing up — it's coming together to achieve your goals. Here's what your Canadian membership includes.
The Blue Carpet Experience
Unlimited Camps
Join unlimited Camps each week, with workouts that change daily and Trainers who meet you where you are.
Focus Meetings
Meet 1:1 with a Trainer for personalized guidance, goal-setting, and accountability.
Free Childwatch
Work out while your kids enjoy a safe, fun space — stay consistent and focused.
Founding Canadian rates
Illustrative pricing for the Canada launch — locked in for founding members of the first GTA location.
- Burn On Demand streaming
- Live & on-demand workouts
- Family workouts
- Nutrition & recipes
- Unlimited in-gym Camps
- Complimentary Childwatch
- 1:1 Focus Meetings
- Founding-100 perks & Amber launch events
- Locked founding rate
- Unlimited in-gym Camps
- Complimentary Childwatch
- 1:1 Focus Meetings
- Burn On Demand add-on
Every membership includes
- Access to your Home Gym
- Unlimited Workouts
- Complimentary Childwatch
- One-on-one Focus Meetings
- Expert Personal Training in a Group Setting
- Discounted Burn On Demand add-on
Find A Burn
Near You — Canada
Burn Boot Camp is coming to Canada in 2026, led by Amber Balcaen and the #24. Filter by province to see planned locations and join the founding community.
No locations match yet — but more Canadian markets are being added. Check back soon.
Amber Balcaen
Third-generation racer and the first Canadian woman to win a NASCAR-sanctioned race in the U.S. Athlete, entrepreneur, and speaker — built on grit and breaking barriers. The perfect face for Burn's women-first community.
See the HomepageA perfect fit for the mission
Women-First
Burn is ~90% women; Amber's whole brand is empowering women to chase big goals. Same audience, same message.
Canadian
A homegrown trailblazer to anchor Burn's first international market — Ontario in 2026, then national.
Already In
Amber has agreed to help — a rare warm, on-brand partner ready to activate from day one.
The #24 in Burn colors
The same car that runs Daytona and ARCA, in Burn Boot Camp blue-and-black.